Good design is in our bones

Puncheur Coffee Roasters is much more than a name or a space. It’s a brand with personality. Puncheur co-founder Jodie Branov, Justin’s partner in business and life, is a former Melbourne-based interior designer whose values revolve around ‘quality over quantity’.

Known for her industrial style work and natural eye for detail, she took Puncheur’s ‘good bones’ and created a space that would be welcoming and distinctive for Noosa.

“I’m not eclectic or quirky, I’m quite traditional but I like to make things look modern and edgy. I’m not girly, I’m quite the opposite, I’m drawn to masculine things, colours and materials but my details are graceful and have a feminine quality to them,” Jodie says.

As the co-owner of a boutique Melbourne design firm for 17 years, Jodie’s background is in interiors, customer residential homes and multi-residential projects in rural Victoria and suburban Melbourne.

Puncheur’s location on the corner of Noosa Drive and Sunshine Beach Road was a ‘no-brainer’ for its exposure as well as its internal structure, which has good natural light and ventilation, high ceilings and a stone floor.

The concept for the fit out stems from Jodie’s passion for all things industrial, a blend of rawness, masculinity and urban influences.

Salvaged cablereels have been used for the tables and the shelving comes from recycled timber shelves. Industrial lighting fixtures compliment the high ceilings and is, Jodie says, Puncheur’s signature style.

“There wasn’t really anywhere else in Noosa like it, interior wise. I wanted the concept of recycled and salvaged items to also flow into the packaging of our coffee and branding too. You have to tell a story, it has have a beginning but hopefully never-ending.”